Green Meadows Beef have just been announced as finalists at the NZ Food Awards in the Artisan Producer category. One of the sections of the judging was packaging. That's where the team at Soar Print worked their magic.
Under one roof, Soar can turn a packaging concept into printed reality. And, as Green Meadows Beef found out recently, we love a challenge.
Nick Carey of Green Meadows Beef came to us with a packaging problem. He needed a moisture-resistant cardboard outer for beef patties that would stand up and display itself nicely in the supermarket meat chiller.
“Our designer came up with a great packaging option, but it needed finessing to become a reality”, said Nick.
Always keen to embrace a puzzle, Soar’s packaging experts roped in their ‘knife guy’ to see what could be done. After various experiments and a couple of prototypes, they identified a cost-effective solution that did what it was supposed to do.
“We’re used to printing sleeves for chiller products, but this package required a foot as well, so that it stands up. By adjusting the design to make the outer lock together properly, we were able to make the package concept work. Plus we were able to avoid hand gluing, to make assembly faster”, said Brian Landry, who headed up the Soar team for this project.
The product, which is a beetroot and beef burger pattie made to a recipe devised by Michael Van de Elzen, is available in selected supermarkets and gourmet food stores. It’s the first of a whole range of artisan beef products, released with Van de Elzen’s ‘good from scratch’ quality mark.
Nick Carey is delighted with the result. “The team at Soar took our design concept apart and found a way to make it cost-effective and easy to assemble. Plus it still had the look and feel of the original concept.”
