Your smallest piece of marketing collateral – your business card - is potentially a powerful pitching tool. It can reflect your position in the market, through your choice of stock. It can communicate a benefit or key information on the reverse. And it can separate you from competitors, with a creative embellishment or the ability to transform into something.
But too often business people are equipped with cards that don’t pull their weight. They are forgettable, ordinary and poorly finished - traits you’d rather not be associated with.
As printers, we’re in the ideal position to tell you what’s trending in business cards. Hundreds of business card printing jobs pass through our presses every year. We also keep an eye on the web for ideas that make us sit up and take notice.
Here are some business card concepts that we like a lot:
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Creative use of die cuts. There are some hilarious examples here – one for a cosmetic surgeon, another for a yoga teacher and the most amazing cheese grater card concept.
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3D cut outs. We love the first idea on this site. The photograph pushes out to make the card pop up.
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Transparent stock. We can print on almost anything at Soar, so a transparent idea like this is certainly on the cards. The next idea on this site is cool too - a business card that is also a bike tool. Soar has flat-bed presses that can print on almost any kind of substrate.
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Embossing. Our finishing machines can create amazing embossed cards like this one. There’s something profoundly premium about an embossed or debossed card.
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Flat-pack model card. We love this card for Bentply, a furniture store in London. It folds out to become a chair. Incredible!
Get your graphic designer to talk to us about what’s possible with business cards. Contact our creative printing expert Natalie on natalieh@soarprint.co.nz
