A move to new technology resulted in a 25% saving in direct mail print costs for Hospice North Shore.
Like many NFP organisations, Hospice North Shore regularly fundraises using direct mail campaigns that include an A4 return slip. Each slip must be accurately personalised and strategically positioned, so the recipient doesn’t miss it when they open the letter. Usually this requires a lot of manual handling, which adds to costs.
Last year Soar Print came up with a proposal for Hospice North Shore that dramatically reduces the need for manual handling and slashes print costs for each campaign.
Peter Lloyd, account director at Soar Print, says the company identified the solution during a proactive review of the hospice’s print requirements.
“Soar had recently invested in a new iGen printing press. When we reviewed Hospice North Shore’s campaign plans, we discovered that the iGen would allow us to print their DM piece and personalised letter all on one sheet, in full colour. After printing, the sheet could be automatically folded and trimmed in a way that put the letter right inside the DM piece. Both the letter and DM can be personalised and there’s no match mail hand insertion required”, he explains.
Moira Marcroft, Hospice North Shore’s fundraising manager at the time, says this proactive approach is typical of Soar Print.
“They understand that charities have limited resources and they do a great job of ensuring our print projects are completed in the most cost-effective way. Ultimately, this new approach reduced direct mail print costs by 25% and will save Hospice North Shore thousands of dollars.”
Peter says that for other organisations to achieve similar cost reductions on direct marketing campaigns, it’s important to partner with a specialist print supplier.
“By collaborating with our clients right at the start of their campaigns we’re often able to identify smarter processes and cost savings,” he says.
Hospice North Shore’s 4-page direct mailer and personalised A4 return slip were printed on a single sheet, in a single pass on Soar's new iGen press, cutting print costs by 25%.
Contact us about cutting your direct marketing print costs brian@soarprint.co.nz.
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