Make-A-Wish New Zealand makes wishes come true for Kiwi kids who are battling serious illnesses, like leukaemia, rheumatic fever, brain injury and cystic fibrosis. The organisation relies on fundraising, grants and donations to deliver a much-needed burst happiness to up to 200 children every year.
Recently Make-A-Wish partnered with Soar Print to produce a booklet that was geographically personalised to every area of New Zealand. Potential donors who received the book could see how Make-A-Wish was making a difference to the lives of sick children in their local community.
Personalisation of the booklet resulted in 8% of recipients moving from the ‘lapsed or dormant’ donor category to ‘active’. This was significantly higher than expected and it means Make-A-Wish will have the funds to make more wishes come true next year.
Personalised print with Oce VarioPrint i300
The booklet was printed on Soar’s new Océ VarioPrint i300, a specialised digital press that can print and finish books and booklets in a single press pass. Paper goes in one end; a complete book comes out the other. For personalisation, database files are fed into the press. In a single run every output can have different text and image change outs.
“A bonus of printing with the Océ VarioPrint i300 was that we could geographically personalise our message and advertise key events to the right communities. This was significant progress for us. Making the message more unique and tailored has come with great results”, says Pam Elgar, CEO of Make-A-Wish New Zealand.
In addition to personalisation benefits, printing books, manuals and catalogues with the i300 comes with money-saving ‘print on demand’ benefits. Read more about no-waste book lifecycle printing.
For advice about how to leverage your database to create more meaningful and effective printed collateral, talk to Stuart Shepherd at Soar Print – 021 630 954 or [email protected]
