It was epic to be appointed official print partner for New Zealand Fashion Week. Working closely with the NZFW/19 team, we produced an exciting range of printed materials that helped make New Zealand’s premier fashion event a huge success.
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Print for NZFW/19 included 12 tasks, ranging from car decals and textile signs to the NZFS/19 Daily Newspaper, special event invitations and Kate Sylvester’s Love Letters. To impress a discerning audience, every print had to look its absolute best,
Dame Pieter Stewart, founder of New Zealand Fashion Week, remarked on the service Soar provided:
“When you’re doing something for the first time, there are always a lot of unknowns – things we take for granted that were new to Soar. However Stuart and his team did a great job and were very obliging. They worked through all the different variations of what we needed, printing everything from tickets to daily newsletters, as well as all the print needed around the venue.”
One of the detailed tasks was variable data ticket printing, which involved getting the right combinations of show names and seating numbers on every ticket. And the most innovative requirement was turning the 24-page The Guide booklet into an interactive web app using our Partica technology. This meant that every attendee had the full NZFW guide at their fingertips in their phone.
By all accounts, NZ Fashion Week 2019 was an outstanding success.
“It was nice to be back in the central city at our original venue – the Auckland Town Hall and Aotea Square. Returning to this venue after 16 years really shows how far Fashion Week has grown and evolved. We had a really packed schedule and a big variety of designers,” says Pieter.
Sustainability was a key focus for this year’s NZFW, and that’s one of the reasons why Soar was selected as the event’s print provider. Stuart Shepherd, Soar’s account director for NZFW/19 printing, comments:
“Soar has more sustainability credentials and awards than any other print company in New Zealand, so we’re an ideal print partner for any business or event that wants to reduce its carbon footprint. It was a pleasure to help NZ Fashion Week tread more lightly on the Earth through environmentally-responsible printing.”
See the NZFW/19 Guide online.
