Takeaway, home style or gourmet: delivering a service level that matches each customer’s tastes
At Soar Printing we’ve been talking to our customers about how they’d like their service. Our research has revealed that some want it with ‘all the trimmings’ – digital job tracking, emails, online ordering, face-to-face meetings, phone calls…the whole shebang.
Others like to hear from us only when their print material is ready. They want a handshake to confirm the order and minimal fuss.
What it’s showing us is that service is no longer a ‘this is how we do things at Soar, like it or lump it’ situation. Service needs to be personalised to each customer, like a meal in a restaurant.
Before too long, our account managers will be making customers aware of the various service level options, by offering a ‘menu’ of experiences. Then the customer can choose - anything from an appetiser to the full nine-course degustation.
It’s not something that every major printing company can do, but for us it’s achievable. In the New Zealand print market, we’re big enough to offer leading-edge technology and excellent value, but small enough to offer a bespoke service experience. Call us if you’d like a print company that’s prepared to see you as an individual.
