Playing to print’s strengths

In a time of uncertainty, consumers look to brands and communication channels they trust.

56% of people see printed marketing as the most trustworthy form of communication

We’re admiring brands that are taking a more creative approach to communicate with us. Any brand can send an email but those that make the effort to send a well-designed printed direct mail piece, brochure, catalogue, postcard or even branded merchandise will reap the rewards.

Print connects emotionally with people beyond the scope of any digital platform, engaging three of our five senses – sight, touch and smell. That’s a powerful differentiator right now.

Brands need to maintain visibility and customer connection now, with a view to rebuilding demand for their products and services. Print can be one of the most effective tools to connect with audiences – it’s time to be proactive and be a trusted advisor, use the power of print to forge ahead.

Online sales are currently buoyant and print can be used at every touchpoint in the customer’s buying journey to generate and convert leads. ROI can be elevated with personalisation, using customer data to deliver timely marketing messages.

91% of people are more likely to purchase when brands recognise and remember them, and provide relevant communication

3 great reasons to use print media in your next marketing campaign

Print marketing offers its audience a sense of creditability; it takes time to write, edit, publish, and distribute.
Print marketing might actually have a higher visibility rate because it cannot be as easily disposed of by a click of a finger. Your consumer will at some point hold your information in their hands, not just on their phone.
Print marketing targets those who are not always logged in online.