We were there when Bill ‘Beef Wellington’ English cut the pasta ribbon that marked the beginning of My Food Bag’s next stage of development, and the company’s CEO Cecilia ‘Chilli’ Robinson personally thanked Soar account manager Andrew ‘Artichoke’ Light.
Soar’s team with Nadia Lim at the official opening of My Food Bag’s new premises.
Soar have been working with My Food Bag from the start of the company’s outrageous rise to fame. The recipe cards we print for them are as fresh as the food ingredients inside every bag.
“My Food Bag recipes are based on fresh seasonal produce and free-range meats, so they can’t plan a long way ahead. This means they need just-in time printing every week”, says Andrew Light, who manages the relationship between My Food Bag and Soar.
Just-in-time printing for just-in-time food bags
Recipe card artwork is received by Soar’s digital print team on a Tuesday evening or Wednesday morning. It’s then printed, collated, hole-punched, matched with relevant spice sachets, kitted, sealed and delivered on Thursday, all ready for insertion into food bags. The cards are printed on Soar’s state-of-the-art HP Indigo 7800 and Xerox iGen150 digital presses. To complement this activity, we also print small runs of recipe books, leaflets, packaging and supply chain labels for My Food Bag.
Since My Food Bag launched in 2013 their audience has grown to more than 50,000 customers – more than one million meals every month. At first there was a choice of two types of food bag; today customers can choose between 10 different bags, as well as lunch and fruit boxes. The latest bags to join the menu are the Fresh Start options, which are calorie-controlled to assist weight loss.
Digital printing that looks delicious
“Keeping up with My Food Bag’s incredible growth means we have to stay on our toes”, says Andrew. “We pull out all the stops to ensure their printed material is every bit as delicious as their recipes.”
The next era for My Food Bag will involve listing on the New Zealand sharemarket. The company recently moved into new premises in Parnell, where Nadia ‘Lemongrass’ Lim and her development team have an entire floor devoted to coming up with new recipes.
Read the Stuff story about My Food Bag’s new premises.
Read about Soar’s label printing services.
Discuss just-in-time-printing with Andrew Light.
