If you’re strolling around Auckland’s CBD this holiday season, direct your eyes to the pavement to see the colourful artwork of Sara Hughes.
The artwork, consists of hundreds of individual elements, inspired by the different shapes and angles found within the urban landscape. Commissioned by Heart of Auckland City, four different designs adorn the pavements along Queen Street and surrounding Fanshawe Street, Britomart and Federal Street. The pavement work is accompanied by complimentary flags, bringing vibrant colour to Auckland’s City Centre for the holiday season.
Hughes combined water colour paintings with hand cut collages, which were then scanned and digitally enhanced. We’ve then printed these designs onto a highly specialist adhesive media to produce pavement artwork made up by hundreds of individual elements.
The work needed to be bold to have a strong presence in the busy city scape, so Soar was tasked with ensuring the vibrancy of Hughes work was echoed in the decals we produced.
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The graphics were printed using a 4 colour process of UV-resistant latex inks on specialist anti-slip self-adhesive 150GSM floor media, on the HP Latex R2000 digital press and digitally cut into shape.
Soar managed the print media and worked in partnership with Shout Media for the installation.
To find out more about reproducing artwork onto self-adhesive or other materials, email Brian Landry at brianl@soarprint.co.nz
