A franchise system is like an octopus, except it might have 20 or more tentacles writhing about in the market. If franchise headquarters can keep the tentacles under control, especially when it comes to communications and brand compliance, the franchise glides smoothly across the rocky floor of the enterprise lagoon.
But if each tentacle is doing its own thing - particularly with the design and printing of promotional materials - the franchise presents a disjointed face to the market, undermining the whole principle of franchising.
Our solution is Ebusiness
Soar Printing works with several large franchise systems, including Barfoot and Thompson, to simplify and streamline printing. We do this by creating an Ebusiness online print ordering system that’s customised for the franchise brand. Users log into the platform to find approved online printing templates, such as business cards, marketing flyers, price lists and print ads. They can add their own details to the artwork, but they can’t mess with the design. Who these users are and what they can access is controlled by the headquarters administrator. Once their artwork file has the required detailed, they can order print with a couple of clicks. The orders come straight to our workflow and we get them underway.
Here’s what Barfoot & Thompson say about Soar’s Ebusiness platform for print procurement:
“Soar’s online ordering system is simpler and more intuitive than what our 67 branches had been using, so it's been a simple change. Soar Print have been very responsive to queries and support needed by users. They have met all service KPIs to date. We find Soar friendly, helpful, knowledgeable and just good decent people to work with.”
Potential for cost saving
As well as looking after your communication strategy and brand compliance, the Ebusiness online print management solution opens the door to savings. For print items that aren’t urgent, Soar can gather franchisee print orders together with others to create print procurement efficiencies. We call this ‘ganging’ and it’s a proven strategy for reducing print costs.
One place for all your stuff
The days of desperately trying to find artwork files – either within your inbox or in an actual filing cabinet – are over when your franchise uses Ebusiness. All your visual assets – artwork, templates, images, logo forms – live in one, secure online place, you’ll never lose them and finding what you need is super quick.
You’ve got to see it to believe it
Whether your franchise is micro or mega, we’re confident our Ebusiness online print management solution can make a big difference to the smooth operation of your franchisee network. To see how it works, book a demonstration. We can bring the demo to you, or you can call into our New North Road offices.
Arrange a demo by calling Brian Landry on (09) 301 9100 or 021 457 199. Alternatively you can email brianl@soarprint.co.nz
Read an Auckland Council case study about our eBusiness solution.
