Twice a year we put together our ‘Your Print’ mini-mag. It’s designed to keep you up with new print technology, money-saving print tips, print sustainability and ideas for increasing the effectiveness of your print. Are you on the mailing list?
The latest edition of Your Print is out now as hard copy and electronic flip-book. Its 12 pages are a quick read and a convenient way to stay up with the print world.
Here are some snippets to give you an idea of the content:
-
The concept of ‘print and mount’ has gone. Our new HP R2000 press prints directly onto a wide range of rigid substrates, and prints can be huge - up to 2500mm wide. What’s more, substrates can be up to 50mm thick.
-
Consumer research conducted by Clemson University of South Carolina proved the benefits of foiling and metallic special effects for packaging. By examining where shoppers look, how long they stare and which products they preferred, the study showed that foil-stamped and metallic packaging is strongly preferred.
-
Physical material is more ‘real’ to the brain. Hard copy is better connected to memory because it engages with the brain’s spatial memory networks.
-
Prototyping is often used to ensure the paper engineering of packs is spot on, but it’s also useful when you want to test pack variations before you go to market.
Get the full stories in our electronic flipbook
We’ve loaded the latest Your Print onto our website, so you can read it as a flipbook. Read Your Print online now.
Subscribe for a personalised hard copy! It’s free
If you subscribe to Your Print, you’ll receive a personalised copy twice a year (yes, your name included in the headline on the front cover!). Sign up now at www.soarprint.co.nz/yourprint
