A chilling puzzle solved by Soar

Challenge: Nick Carey of Green Meadows Beef came to Soar with a packaging problem. He needed a moisture-resistant cardboard outer that would stand up and display itself nicely in the supermarket meat chiller. The product at the centre of this challenge was a beetroot and beef burger pattie made to a recipe by celebrity chef Michael Van de Elzen. It’s the first of a whole range of artisan beef products, released with Van de Elzen’s ‘good from scratch’ quality mark.

Response: Always keen to embrace a puzzle, our packaging experts roped in the local ‘knife guy’ to see what could be done. Soar are experienced with printing sleeves for chiller products, but this package required a foot as well, so that it stands up. By adjusting the design to make the outer lock together properly, our team identified a cost-effective solution that did exactly what it was supposed to do. Plus they were able to avoid hand gluing, to make assembly faster.

“The Green Meadows designer came up with a great packaging option, but it needed finessing to become a reality. The team at Soar took our design concept apart and found a way to make it cost-effective and easy to assemble. Plus it still had the look and feel of the original concept.”

Nick Carey, Green Meadows Beef