Doc Edge Festival
Needs: Doc Edge is an annual New Zealand festival that celebrates the important art of documentary making. It screens in Auckland at the end of May and in Wellington during June. For print production, the team behind the not-for-profit organisation have two main challenges: sticking to tight promotional budgets and getting complex collateral produced and mailed in time. An additional challenge for 2019 involved moving to a new format for the programme (landscape to portrait).
Response: Soar has been print partner for Doc Edge for several years. Led by Stuart Shepherd, our print experts enjoy finding ways to make the festival a success. For 2019, we helped to make the programme available to more people by producing a digital version as a mobile app using our Partica technology. We also produced the hard-copy programme and other print requirements to fit Doc Edge’s tight budget, but without compromising quality.
“This year’s programme was our most impactful yet, helped a lot by Soar who are always looking for new ways to make our print work harder. They were also involved with mailing out the programmes to our database, which they did last year as well. On top of this, the mobile app of our programme has been a huge success, because we were able to distribute it through our website and social media.”
Kristen Cartmer, Marketing & Business Development Manager, Doc Edge
