Quality Greeting Cards for Image Gallery
Needs: The greeting card industry in New Zealand is strong with a good outlook. Millennials are communicating more than any generation before them. While much of their messaging is digital, a greeting card has a distinctive place within their realm of written communication. This is the market opportunity that Image Gallery is targeting. To ensure their greeting card products are profitable, they have to make every print run as economical as possible. Quality and a quick turnaround are two other must-haves.
Response: From the outset, Soar Print' educated Image Gallery about the whole print process, from setting up art files correctly to configuring layups that maximise the use of every sheet of stock. We also streamlined the print ordering service to create a simplified process for manging Image Gallery’s complicated requirements. The icing on the cake is continual sourcing of attractive card stocks that are derived from responsibly managed forests.
“Publishing local content is an important part of our product mix. There are so many talented Kiwi artists and designers creating not only great art, but great commercially viable art that our customers are looking for. To then have that art printed in New Zealand on sustainable stock finishes the story”
Edward Robinson, General Manager, Image Gallery
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