Putting the brmmm into branding
Needs: Brand awareness is an ongoing challenge that must be met in every media, including the flanks of your vehicle fleet. And these days there’s much more to branded vehicles than a polite logo on the door. Partial and complete vehicle wraps have the power to lift brand awareness, sell services and raise eyebrows.
Response: We’re printing more vehicle wraps than ever before, as business owners realise the benefits of on-road publicity. Recently we fitted a whole fleet of Toyota Hilux utes with Emirates Team New Zealand graphics in time for the America’s Cup Queen Street victory parade.
Here’s why you should consider a nose wrap, bum wrap or complete wrap for your commercial vehicles:
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A vinyl vehicle wrap is far cheaper than a high-quality paint job. Prices range from $250.00 for a basic decal to $2500 for an all-over wrap.
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Wrapping is faster than painting. A full paint job could take up to two weeks, but an all-over wrap takes just two or three days to print and apply.
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Wraps are tougher than paint, so they offer protection against scratches.
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The vinyl used for wraps has built-in UV protection to prevent fading.
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Vehicle grooming is faster, because vehicle wraps don’t require waxing to look shiny.
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When it’s time to sell the vehicle, the wrap peels off easily to reveal perfect paintwork beneath.
