case study
Digital labelling perks up coffee sales for Altezano
Needs: Boutique Auckland coffee roaster Altezano Brothers produces more than 10 different coffee products, all created from ethically-sourced, locally roasted beans. Individual labelling for every product was too expensive, so Altezano were making do with generic labels and marker pen a compromise that reduced the products shelf appeal.
Response: When Altezano were introduced to the benefits of digital label printing by Rocket Print (a Soar company), they were able to change from one generic label for all packs to having a label for each product, together making up a family of labels. This move has assisted sales because each product looks great and can be easily identified. All labels are the same size with the same die cut, allowing mixed runs to meet customer demand.