Point of sale printing

Experts say that 70% of purchase decisions are made in store. So while you still need to drive people to the store with other forms of advertising, it’s crucial to get your point-of-sale material right. Working with Soar, you can produce effective printed point of purchase marketing communications that help you to achieve sales targets, educate customers and grow brand awareness.

Five things to think about for point of purchase marketing:

You have just three seconds to grab a customer’s attention. So your promotional print communications need to be eye-catching, clear and single-minded. Trying to transmit five messages at the same time will get you nowhere. Simple is always best.
While digital screen point-of-sale is trying to get established in supermarkets, it’s not living up to the promises. Printed card displays are still the most cost-effective way to communicate in store.
Design and colour palette for point of sale printing needs to fit with your overall brand. Even when you’re having a sale, your brand will benefit from a consistent look and tone of voice. If you don’t have one agency doing it all, make sure your agencies are all supporting your brand.
When it comes to sales promotions, remember one big promotion a year will simply cause a spike in sales that will quickly revert to normal levels. If you want a more sustained effect, plan for two or three sales promotions a year and make them work with other activities. A more constant sales promotion presence in the market helps to drive consistently good sales and leverage the awareness generated by your other brand communications.
It’s best not to let your brand or product differentiation rest purely on price. Give your customers a powerful (preferably unique) reason to prefer your product. When confronted with a choice between your product and another one that’s the same price or even marginally cheaper, they’ll choose you.

Our promotional printing services

Posters for windows and instore, including vinyl window banners

Shelf-talkers that provide essential facts about products, so that customers have enough information for a purchase decision

Wobblers that draw attention to a special price, product feature or promotion

Price tags and tickets, which can be printed as shells then over-printed or handwritten as required

Backlits printed onto a special type of plastic, to display a menu or brand imagery

Cubes that are used in window and instore displays

Bunting to grab attention in the airspace above product displays

Catalogues that can be given away to customers

Entry forms for competitions

Vouchers with perf-off panels

Scratch cards for instant prize promotions

Read an article about large format print for retail.

Read a story about branding wallpaper printed onto self-adhesive vinyl.

Need something printed for point of purchase? Talk to your Soar account manager or call 302 9100.