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New Zealand’s leading retail chains didn’t get to where they are today without knowing a thing or two about point-of-sale print. By using large-format posters, banners, merchandise units and database mailouts to promote new products and special offers, they consistently drive instore sales activity.
Global magazine Advertising Age says that in-store displays remain one of the most effective sales tools for retailers. Research conducted by OgilvyAction indicates far more impulse purchases are driven by tactics like end-of-aisle cardboard displays than by temporary price reductions. It also reported that twice as many consumers said they bought impulsively because of a display or some other form of in-store promotion than because of price.
US trade publication Independent Retailer goes a step further and specifies that retailers need to use five major areas to inform, promote and sell in store. These are: windows, walls, ceilings, counters and floors. They say 52% of consumers are more likely to enter a store if there is a sale sign in the window. They also recommend using durable materials, such as vinyl, to produce instore signs that can be used many times.
Durable instore promotional print
At Soar, we’re experts at producing long-lasting large format digital printing, including window, floor and hanging banners, which retailers and event companies use over and over.
“Soar delivered what other large format printing companies said was impossible, all within a 24 hour deadline. The vinyl ceiling and stage banners not only looked bold and eye-catching, but also helped create a strong sense of brand awareness and recognition”, says DNA.
For long-term materials, it’s smart to think about the instore events that keep repeating:
· Summer – Back-to-school, Valentine’s Day, St. Patrick’s Day
· Autumn – Easter, Anzac Day, Mother’s Day
· Winter – Queen’s Birthday, Father’s Day
· Spring – Father’s Day, Halloween
· December- Christmas, Boxing Day, New Year
Short-term promotional print
Soar also assists retail clients with temporary promotional materials. For example, we regularly produce temporary window and instore large format posters for Number One Shoes.
“Our Soar account manager is a delight to work with. He’s never said ‘no’ or ‘can’t’ and we value his input on creative, stock or colours. He’s always in here dropping off samples, so we have a great face-to-face relationship that’s backed up with emails and phone calls”, says Francine McCormick, Marketing Coordinator, Number One Shoes
Database mailouts that make every customer feel special
For direct mail solutions, our HP Indigo presses work with variable data. You can change out names, images and text, so that every customer gets a one-off communication. Farmers are masters of this type of direct mail printing – you can be too, if you get Soar to give you a hand.
Read case studies about Soar’s work with retail customers.
Go to the retail page on Soar's website.
Talk to us about long and short term retail print solutions to drive sales volumes. Contact Peter Lloyd peter@soarprint.co.nz or call 021 457 199.
